Development Communication: A Key to Human Development

According to Quebral(2006), Development Communication is “the art and science of human communication linked to a society’s planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential.”

We live in a communication age, and the full impact of communication on development is just starting to be seen and we also live in a communication era, with rapid expansion in the reach of mass media, and improved techniques for the interpersonal exchange of ideas. Based on the experience of FAO and other agencies, communication for development has reached the stage where it can have a noticeable and rewarding effect on many development programmes.

We, as Development Communication practitioner, can help human communication through helping them to improved their communities first because change must first exists on our own homes. We are conducting events such as programs and activities that could enhance their human communication and their community as well. We’re doing it hand-to-hand in able for us to make even simple change that could lead to higher development.

Communication is the way, indeed the only way – we learn who we are … our sense of identity comes from the way we interact with other people. In short, the way we speak or talk to others simply defines ourselves. As a DevCom practitioner, we must also aware of what is happening to existing problems around us such as poverty, malnutrition and etc. We must know how to react on that certain problems because it defines who we really are.

Therefore, development really starts within us, and there would be no development if there is no communication. Development communication can improve activities at all levels, enhancing management, teamwork and the morale of personnel.

But being a Development Communication student is enjoyable, interesting, wonderful, and that is the main reason for being a communicator.

We're having a small talks with the senior citizens of Brgy. San Roque, Guiramas.

We’re having a small talks with the senior citizens of Brgy. San Roque, Guimaras. A simple example of human communication.


Development Communication: Significant in Popularizing Breakthroughs in Science and Technology

Science and Technology has a great part in transforming our society, it plays an important role in our daily lives. Almost everything has been touched on what we called “Science and Technology”.
Science and technology development must meet the objective of sustainable socio-economical development that fast economical growth must come along environmental protection, social equality and maintaining national defense security.
But this days we people tend to neglect the importance of this that we almost destroy our society. In connection with this, Development Communication will now take part on this issue. Science and technology will have a tandem in Development Communication in order to have a progressive society.
We all know that Development Communication is defined as the art and science of human communication applied to the speedy transformation of a country from poverty to a dynamic state of economic growth and makes possible greater economic and social equality and the larger fulfillment of human potential.
The significance of Development Communication is that it helps in informing the people about the importance of technology and what are the things that the technology could help on our daily life. It also makes us understand that technology could help in transforming our society into a better one.
Development communicators will let us understand how science and technology could help us in addressing the social issues in our society such us, poverty, education, employment, health, government, environment and many more. Communication will be a great tool in achieving this. Development communicator will share what they have learned, experience and the knowledge they have. Through this, people will be more aware on what was happening in the society and how they could address that issue. They will no longer be ignorant about it and they won’t blame the government on the things they are experiencing right now.