DevCom As An Art And Science

How Development communication as an art of science and human communication? We know for a fact that we have been studying the major subject for quite some time now. Now I didn’t say that I am an expert in this sort of thing but we have been exposed in a community a couple of times now as to say that it can be an art of science because of the fact that we deal with people and community and by that it means that from their feelings, thoughts and emotions.

It means a lot of things from being an individual or a group we provide them information that can provide for them to have a better lives and we aim to have it in a meaningful and sustainable way.

In the sense of human communication, basing on what I have tackled in the previous paragraphs that we deal with people and the basic outcome that we ought to reach is to make a difference in the quality of life of an individual or community.

Development Communication is an art because it used the art of mass media that allows it creatively prepare its materials in implementing the development in a certain community. It applies different unique ideas that will catch the attention and also of course the cooperation of the members of the community.

Development Communication is a science because it follows a systematic pattern and does go through the process of scientific method in achieving the development it wants to instill to the community. They identify problems that are from the members of the community themselves and organizers think of what are the most effective ways to counter or solve the issues or problems. They prepare step by step process or have plans to follow in order to achieve development.


Not A Laughing Matter: Though Tawa-Tawa Can Help, It Is Not Yet Scientifically Proven!

By: Jeacoh Pineda Durban

Tawa-tawa: Not a Laughing Matter, After All

Euphorbia hirta or locally known in the Philippines as “Tawa-Tawa”  or “Gatas-gatas” is an herb covered  with very tiny hairs and has small round-shaped flowers  which grows most of the time,  in the street sides and pathways.  This aboriginal plant is considered as an herbal medicine in some places in the country as it is helpful in eradicating illness such as Dengue according to people living particularly in provinces where the growth of such herb is abundant. As to these people, boiling up the herb to tea can help a Dengue patient recover from severe bleeding and eventually puts his immune system back  in a  normal condition.

In particular, Tawa-tawa is merely accessible to rural areas where confinement of a Dengue victim seems unfeasible to be done in hospitals. One reason is that, some rural areas are situated far from the central society where as a first aid and probably for a long-term medication which is less expensive and no hassles in preparation of the medicinal tea,  Tawa-tawa could be a great a help.

It is clearly a verity that since then until now, thousands of families who have at least one victim of Dengue chooses to settle for a cheaper cost of finding cure for their infected family member. One finds bunches of Tawa-tawa from the neighbor and then experimentally prepares the plant for the patient’s consumption. Ironically speaking, people tend to do the procedures themselves without even consulting the nearest hospitals or registered local doctors in the community. In a psychological context, because a family is financially disputed, they find the use of Tawa-tawa as an immediate source of alternative medicine. This situation usually occurs in many cases of Dengue in the Philippines.

Euphorbia Hirta. Taken from Janiuay, Iloilo.

Euphorbia Hirta. Taken from Janiuay, Iloilo.

Usually grows in the street sides and pathways.

Usually grows in the street sides and pathways.

Dengue: Something to Ponder

On the other hand, the World Health Organization tagged dengue as a “pandemic threat” infecting an estimated 50 million people around the world. In the Philippines, dengue has been on and off the list of the top 10 leading cause of death among Filipinos since 1991. Duenge as commonly defined to be a viral disease brought by mosquito’s bites containing genus Flavivirus is increasing in number of cases in the country since Philippines is a tropical state. The disease is oftentimes characterized by headache, high fever, rash, and rigorous muscle and joint pain. In scientific explanations, once a victim is infected with Duenge, the disease may develop into a critical dengue hemorrhagic fever that may result in bleeding, low levels of blood platelets and blood plasma leakage, or into dengue shock syndrome, where precariously low blood pressure occurs.

One of the best examples of the increased number of Dengue cases in the country can be found in the province of Iloilo. Cases of dengue hemorrhagic fever alone in Iloilo prvine rose to 1,805 from the period January 1 to June 29 this year. In an interview with the Philippine News Agency last July, 2013, Dr. Ma. Socorro Quinon, assistant provincial health officer of the Iloilo Provincial Health Office, said that Dengue’s death toll stood at 10 with the death of three children recently. Quinon said that all of Iloilo’s 42 towns and one constituent city have cases of dengue which includes the top 10 municipalities with high prevalence of dengue cases that are Janiuay, Cabatuan, Maasin, San Miguel, Banate, Badiangan, Oton, Calinog, Lambunao and the component city of Passi.

The municipality of Janiuay comprised  the highest number of Dengue cases in the province of Iloilo.

The municipality of Janiuay comprised the highest number of Dengue cases in the province of Iloilo.

In a visit in the Janiuay Rural Health Unit, they conferred that among other Iloilo towns, Janiuay has the highest cases of dengue recorded at 275 with one death this year. The reason is that the town is particularly into farming and that in rainy seasons, the spread of Dengue carrying mosquito’s such as genus Aedes, predominantly A. aegypti increases. Janiuay, in terms of geographical structures, comprises communities or barangays far from the nearby hospital in the town.

Going back to the use of Tawa-tawa, this is an example in which some Janiuaynons who are situated in far-flung areas would rather prefer the use of  such herb because it can be found  anywhere even though one would just meander in the backyard.

Though helpful, medical assistance is first encouraged by the DOH if one has Dengue.

Though helpful, medical assistance is first encouraged by the DOH if one has Dengue.

What the higher health departments say?

In a national interview of GMA News last February, Dr. Lyndon Lee Suy, DOH manager for the Dengue Control and Prevention Program said that they are not stopping people from using Tawa-tawa because it was evaluated to have no toxic substance or any chemical in it. Drinking Tawa-tawa juice is fluid replacement, which is basically the thrust for dengue.

In 2012, the Department of Science and Technology’s Philippine Council for Health Research and Development was doing a study on dynamic ingredients of Tawa-tawa which were reportedly being used by some people as to cure dengue. The plant reportedly contains anti-viral, anti-inflammatory properties and has the ability to increase blood platelets. However, the use of such herb is not yet scientifically proven and that people are encouraged to seek first medical assistance before experimenting with the plant. They might give the wrong amount of dosage that would riskily lead to the utilization of large doses as it may cause gastrointestinal irritation, nausea, and vomiting. One must know that excessive and long-drawn-out intake of Tawa-tawa may impede iron absorption. It can also potentially worsen the condition of dengue patients as it could induce peeing, which could lead to further dehydration.

The Department of Health itself, gave a statement last September, 2010 via Dr. Eric Tayag of the DOH’s National Epidemiology Center that, “This is not the right time to experiment on Tawa-tawa. We need a controlled environment to observe the benefits of Tawa-tawa among patients,” he said. “We don’t want mothers to concoct any formulation to any patients who may suspect to have dengue because we have the standards for treatment at home and they can easily go to hospitals for expert advice,” Dr. Tayag added.

In an ambush interview of The Philippine Star in last June, 2013, Health Secretary Enrique Ona said they do not endorse Tawa-tawa but at the same time they are not prohibiting it. According to him, “We cannot promote Tawa-tawa because if we do that, we must have proof that it is really medically effective and, at the same time, safe and there must be a study on that before we can be able to endorse it”.

What is the DevCom’s Role To This?

In Development Communication Science, it is very important that people should be able to get access with right information of the use of medicinal plants or newly-discovered species  of plants that may able to help contribute in the innovation of the various medical fields.

Tawa-tawa is not a new discovery since it was already used by people way back long time ago, but the thought here is that between discovery and invention, people must know that not all the times, one must invent or experiment medicinal inventions and try it without medical assistance from the experts who are into chemistry, biology and other related fields of Science. Indeed, Tawa-tawa could help lessen the state of suffering of a patient but it can never put the number of Dengue cases in the country to a decreased number unless it is already prescribed by the doctors that it is scientifically proven and  is safe for any ages who are infected with the such perilous disease.

As ordinary citizens in the community, everyone is encouraged to get back in the precautionary measures that is to prevent thrive of Dengue carrying-mosquitoes which can cause an alarming rate of Dengue cases in the population.                Here are some tips to prevent the breeding of mosquitoes in your place:

  • Dispose properly of any unused tires. It can be a breeding ground for thousands of mosquitoes.
  • Clear roof trough of debris. Mosquitoes oftentimes breed in wet, moist areas of the house.
  • Regularly change water from home ornaments which are container-like such as flower vases and figurines.
  • Check and empty children’s toys.
  • Repair faucets that leak.
  • Change the water in mini ponds at least once a week.
  • Apply mosquito repellent every night, if possible.
  • Clean regularly stagnant water in aquariums.
  • Empty water collected in tarps around the yard or on woodpiles.
  • Eat healthy foods to gain a better immune system.
  • Empty containers such as trash can lids, barrels, and buckets, etc. even if they contain small amount of water for Mosquitoes can still manage to breed on it.

Before Dengue strikes and people become desperately in need of any alternative use to heal Duenge such as Tawa-tawa, it is best that everybody must practice these things not only to prevent the spread of mosquitoes but also to avoid from Duenge.



Janiuay Rural Health Unit, Janiuay, Iloilo

More than 1,800 dengue cases recorded in Iloilo, July 5, 2013. Philippine News Agency. Retrieved August 30, 2013 from

Sisante J., 2013. GMANews.TV: DOH: Don’t experiment with ‘tawa-tawa’ as dengue cure. Retrieved August 30, 2013 from

Dinglasan R., 2013. GMA NEWS: Tawa-tawa not proven dengue cure, but can be taken on the ‘side’ – DOH. Retrieved August 30, 2013 from

Philippine Star: DOH not promoting tawa-tawa use in dengue treatment, June 2013. Retrieved August 30, 2013 from


DevCom: Art and Science of Human Communication

“Caring about others, running the risk of feeling, and leaving an impact on people, brings happiness.”
-Harold Kushner
According to Nora Quebral, Devcom is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.
Development Communication as an art
DevCom requires creativity because you have to gain attraction and attention to your audience. It practices the creativeness of the field such as community organizing, reporting and a lot more which requires creativity, resourcefulness, skillfulness and a lot of ideas in human communication.
Development Communication as a science
It practices systematic application to processes, strategies and principle of communication to bring about positive social change by supporting sustainable change in development operations. It also aims to do this through engaging key stakeholders, inducing positive behavioral and social change, disseminating information and establishing conducive environments.
DevCom brings change to the society through the use of new technology and mass communications. The best example of social change devcom brings is the community organizing. It is where you go to communities, teach them how to be resourceful, skillful, creative, the strategies in life for a better living, and shared ideas in a devcom way and surely their lives will change. Not only their lives but also the community their living in and is their social behavior.
As Development Communicators, we are ready to face any challenges, whether it is easy or hard as long as we have trust and confidence and can give happiness to people. We are born to change and give care to the society into a much better place to live in.

Development Communication as an Art and Science….

Dr. Nora Quebral of the University of the Philippines at Los Baños defines Development Communication as “the art and science of human communication applied to a speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potentials”.

How is DevCom as an art and science of human communication?

Development Communication as an art of human communication means of being creative in communicating or giving messages to its audience simply with the use of various communication media and communication materials. On the other hand, communication materials can also be a source of communication information. In the practice of field programs such as conducting seminars, workshop, community organization or having an interview, we can gather information which we wanted to know. In a working environment it is very convenient to make use of outputs such as posters, leaflets or TV spots because it is easy to get the attention of the audience before he would decide to read it.

          Development Communication is a branch of communication science yet its basic differences lies with its orientation. It is essentially an orientation towards people for it implies a personal belief, a personal stand and a personal commitment. It is a message-centric and receiver-oriented because it does not limit itself to use of mass media.

Development Communication is relatively a young science because it uses scientific methods, where different theories and principles are being applied in giving solutions to the societies problem. And also for creating decisions and planned how to carry out the communication intervention in a society.  Development communication as a science helps to improve the public to gain understanding of science in determining where to get primary information. Through organization, processes, packages or distributing ideas in forms of communication materials such as leaflets, electronic mail, television or radio. It also helps to educate, teach the poor to improve his life by knowing how to provide for himself and his family the basic needs.



Ongkiko, I.V and Flor, A (1998). Introduction to Development Communication. Development Communication, Page 129. SEAMEO Regional Center for Graduate Study and Research in Agriculture and the University of the Philippines Open City. Philippines

The Significance of Development Communication in Science and Technology


As time passes, more and more innovations in the field of science and technology have been progressing and new discoveries from varied biological aspects have been revealed. Like for example, the innovative water filtration device, called the LifeStraw, that filters water without the use of any power source or harmful chemicals.

          There are simply so many discoveries every day, and each one of those new found revolutions could possibly help make life for a lot of people so much easier.

          Development communication is the careful construction of different informational communication materials to help spread awareness and promote social uplifting through these mediums to raise the socio-economic growth of a community or a country.

Development communicators are then the ones who search for different revolutionary discoveries that could help aid a striving community’s issue or problem. After seeing the problem and finding a solution to the issue, the development communicator must take action and devise a communication material that is well suited and appropriate for the product, advancement, or solution to the problem. The communication material must also suit its target audience or the people in the community. After showing which, the communicator must evaluate the effectiveness of their material and how the community reacted to its production.

In the work of development communication, nothing is really sure. The only sure thing in it is the willingness of an individual to make a difference and change lives; to hear the voice of the voiceless and try with its every power to speak it out loud.

Nothing will ever prepare anyone from ever knowing what is waiting in the future for us, but with the right push, maybe all of us, as one, could unite and live a life with far greater triumphs. That is what Development Communication is about, unity.

Posted by: Richelle B. Conanan

Development Communication; an Art and Science of Human Communication


Development communication is the art and science of human communication, whereas one uses different mediums and communication tools to help widen the awareness of a community and provide the information needed for progression. As to what the founders and mother of development communication, Nora C. Quebral, says; “development communication is the art and science of human communication linked to a society’s planned transformation from a state of poverty to one dynamic socio-economic growth that makes for greater equality and the larger unfolding of individual potentials.”

Defining DevCom as an art: we see DevCom as very generous and selfless creation. An individual in the field of development communication is an artist that gives so much effort to its art piece and asks for nothing in the return and is even hardly rewarded for its sacrifice. A DevCom practitioner values the thought that giving is far more greater than receiving. Being unselfish, embracing humility and learning to see each and every individual for what they really are is a gift no one can ever take away. Getting to see life from a different lens is far more rewarding than seeing it averagely. Being a DevCom practitioner widens your understanding and gives a far greater instinct to make a difference than of others.

Development Communication as a science; how you may ask? Well, DevCom, alike any other fields revolving around the study of science, also starts with one hypothesis, turned into a problem, searching for a solution and studying the effects. These processes whom DevCom practitioners have come to embrace and are still currently looking for other ways of exemplifying it. For example, a DevCom practitioner will not just study its’ possible prospects, a DevCom practitioner will dig deeper to find out the roots and causes of problems inside a community through practicing immersion.

The essence of a real DevCom practitioner cannot be found in a piece of paper calling you a development communicator—it is found in the hearts of those who apprehend the real meaning of development communication—it is found in the depths of the minds of those who have understood the voice of the people.

Posted by: Richelle B. Conanan

Breakthrough of Science and Technology is DevCom

Unless someone like you cares a whole awful lot, nothing is going to be better.

– Dr. Suess

Like Dr. Suess said we should care so that things will be better and we care because we love. Development communication is work of love through sharing of information and knowledge to fill the gap between information rich and poor by popularizing the breakthrough of latest innovation of science and technology.

Development Communication is a science of human communication which uses communication as an instrument of serving the need of the people to attain development through sharing and popularizing science and technology breakthrough. Development Communication is a science of human communication which uses communication as an instrument of serving the need of the people to attain development it changes the people and motivate them to be educated and inspire to have development. It change and motivate people’s attitude, values leading to development goal that brings a planned growth intended to promote human development reducing if not eradicating poverty, inequality and other social differences through popularizing breakthrough of science and technology.

Lack of information made people left ignorant of development that affects them and it cost a lot because of the big gap of information resources of people who are financially constrain and capable.

Development Communication is significant in understanding of people how science and technology affects the society. The issues that affect the way of life of the Community and it also break the wall of ignorance, oppression and poverty through sharing of information.

Development Communication brings a planned growth intended to promote human development reducing if not eradicating poverty, inequality and other social differences through popularizing breakthrough of science and technology people are informed about the concerns and priorities. If they are informed they will know how to react and know what to do to achieve collaboration and cooperation. Development communication inspires the people by mutually sharing their expertise and knowledge. It insists to the people that the development programs they must get involved with each other.

DevCom: an Art and Science of Human Communication

Development Communication was defined in 1971 by Dr. Nora C. Quebral (Mother of Development Communication) as the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.

How is DevCom as an Art and Science of Human Communication?

Development Communication as an art can be creativity used in communicating messages through communication media. With the communication media we can do challenging task in development that requires human communication. As Development Communicators we can have face-to face interaction with its simultaneous visual and aural capabilities and can create and maintain a communication network accessible to the people.

Focus Group Discussion among the youth of Brgy. San Roque in Nueva Valencia, Guimaras.

In today’s enlarged but connected and fast-changing environment, the science and technology aspect of DevCom assumes greater utility for the Development Communicator. DevCom is viewed and practiced that continues to change with the added knowledge and insights related to the process of development and of communication. As a major shift of communication-related to the technology of information and of communication which has revolutionized how information is exchanged even in developing societies. In doing so they would do well to remember that while information and communication technology has helped to redefine that environment, the new, web-based media are the latest communication tools, but are only tools nevertheless.

The transformation that somehow internalized what DevCom was all about given the totality of the experience and exposure to human conditions under varying circumstances. As an art and science, DevCom is now linked with modern technology. With those existing innovations DevCom is also attached to the transitioning of communities and consciously directed towards improving people’s lives.

Artistic and Scientific DevCom

It has been almost four years of staying in West Visayas State University carrying the title as a Bachelor of Science in Development Communication Practitioner and I am proud of it.

Some might not actually understand what DevCom is, what it does. Some don’t really know. Some say that I’ll end up working in communities that need help and yes it would be a pleasure since that’s what we really want to do.

Quebral (1991) stated that Development Communication is the art and science of human communication linked to a society’s planned transformation from a state of poverty to one of socio-economic growth that makes for greater equity and larger unfolding individual potential.

Why art? Oxford Dictionary defines art is as works produced by human creative skill and imagination which makes DevCom more fruitful. DevCom practitioners don’t hold seminars just for the sake of having it. But they conduct public programs or seminars such as community development in different artistic ways that will eventually let the audience visualize how colorful their lives can be.

And why science? You see, the beauty of development communication is a silent systematic approach wherein it has this mission of developing the world. Through the help of science everything can be possible. The birth of social networking sites, DevCom  practitioners and foundations may be able to voice out their thoughts and influence others to a mission in lending a hand to others in need.

DevCom speaks what is really out there. The lives of millions of people is poor and for them to improve their lives better, their efforts are needed. DevCom trace the problems and it help them cure these problems through information and communucation.

That’s what DevCom is all about, touches and transforms a community to a better one, artistically and scientifically.

Story Telling with the Children of Brgy. San Roque, Guimaras, Iloilo.

Story Telling with the Children of Brgy. San Roque, Guimaras, Iloilo.                                     Photo Credit: Kathrein Gibb Geromo

True Love Waits Seminar for the Youth in Brgy. San Roque, Guimaras, Iloilo with Ms. Ma. Corazon Buala as Speaker.

True Love Waits Seminar for the Youth in Brgy. San Roque, Guimaras, Iloilo with Ms. Ma. Corazon Buala as Speaker.                             Photo Credit: Kathrein Gibb Geromo


Definition of Development CommunicationRetrieved August 1, 2013 from

Definition of Art. Retrieved August 1,2013 from

… An Art and Science

Quebral (2006) gave explanation to Development Communication as an art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.

Nora C. Quebral, tagged as the "Mother of Development Communication"

Nora C. Quebral, tagged as the “Mother of Development Communication”

photo credits:

How is DevCom as an art and science of human communication?

It was stressed by Quebral that Development Communication should be accepted first before it can be used. Development communicators must always engage professionals, policymakers and administrators as they can be “just as resistant to change and as traditional in their ways of thought”.

As an art, DevCom is indeed given more emphasis as it can be exercised using different forms of media particularly, Social Networking in order to uphold the various plans and programs of the different developmental sectors in the nation to develop and organize the developmental thoughts and interests of the people may they be in a small or in a larger community.

Nowadays, with the advent of modern technology, Development Communication is bombarded by numerous opportunities to be more realized and become a more significant part of human communication. Quebral exemplifies how development communication can be very useful in development projects such as the promotion of the grain processing technology in the Philippines. Using different media, DevCom practitioners could be able to promote the up to date information in modern farming thus, will help contribute significantly to the farming industry.

Development Communication is audience-oriented. It covers not only the farmers of this country but also, it enables to uplift the lives of people in different conditions of the state. As an art and science, DevCom is now anchored with the innovation of modern technology. While technology innovates, DevCom is also moving forward.


Development Communication in the Agricultural Context (1971, with a new foreword)’, Asian Journal of Communication, vol. 16, no. 1, pp. 100-107