Dev Com as an Art and Science of Human Communication



                    “Life without communication is senseless”

Communication, the human connection is the key to personal and career success.

Looking back, the communication was not so satisfactory which resulted to countries slow or poor development. Now, development communication has been established to inform, to  influence, persuade, to be more understandable to the society/community.


Being a development communicator is more to be socially developed. We met different faces everyday, gone to many places to pursue our vision or purpose. In our case, we have our community immersion as given in our course. We evaluate the life and procedures of some people and learn from it. We learned different cultures, on how we address ourselves with others how to interact well, such a matter of well-being. Relate to a relationship, it’s not working without communication though the fact that you know that you love each other. See? How communication can travel in our own world? It’s an art because it changes people, their beliefs, advocacies and views. When you are a good communicator, you are not just molding others, yourself too. It deals with self actualization, self realization, good character and a great leader. Another, we’ve been to some radio stations for us to learn and experiment. From there we are foreseeing how to be a good media practitioners, the reason why we are there, how we spread the news firmly. Moreover, gadgets too has a big impact to the society nowadays. We can send “chismis” quickly, go with friends as far as we want, get through even you are miles apart. Before, it takes a Calvary to climb before you receive the message/information. But now, the development is on going. Us, Development Communicators. We, the recipient of purposive developers  are such the reflections of our National heroes that passed away.


Development Communication; an Art and Science of Human Communication


Development communication is the art and science of human communication, whereas one uses different mediums and communication tools to help widen the awareness of a community and provide the information needed for progression. As to what the founders and mother of development communication, Nora C. Quebral, says; “development communication is the art and science of human communication linked to a society’s planned transformation from a state of poverty to one dynamic socio-economic growth that makes for greater equality and the larger unfolding of individual potentials.”

Defining DevCom as an art: we see DevCom as very generous and selfless creation. An individual in the field of development communication is an artist that gives so much effort to its art piece and asks for nothing in the return and is even hardly rewarded for its sacrifice. A DevCom practitioner values the thought that giving is far more greater than receiving. Being unselfish, embracing humility and learning to see each and every individual for what they really are is a gift no one can ever take away. Getting to see life from a different lens is far more rewarding than seeing it averagely. Being a DevCom practitioner widens your understanding and gives a far greater instinct to make a difference than of others.

Development Communication as a science; how you may ask? Well, DevCom, alike any other fields revolving around the study of science, also starts with one hypothesis, turned into a problem, searching for a solution and studying the effects. These processes whom DevCom practitioners have come to embrace and are still currently looking for other ways of exemplifying it. For example, a DevCom practitioner will not just study its’ possible prospects, a DevCom practitioner will dig deeper to find out the roots and causes of problems inside a community through practicing immersion.

The essence of a real DevCom practitioner cannot be found in a piece of paper calling you a development communicator—it is found in the hearts of those who apprehend the real meaning of development communication—it is found in the depths of the minds of those who have understood the voice of the people.

Posted by: Richelle B. Conanan