In the modern world, one is considered ignorant if he or she does not know anything about what’s happening around him or her. Especially when you belong to a kind of environment where people seem to feed on gadgets and other technological bling. It has been a psychosocial factor to the development of a person in a certain society. Being computer literate isn’t anymore the basic knowledge one should possess in order to be socially accepted. Today, one should be Internet literate in order to keep up with the pace of most of the world and enjoy the things he or she should be enjoying. But the truth to the fact is that not most of the world’s population is enjoying these breakthroughs of science and technology. Why? Because no one tells them. Because these type of information does not reach them. This is where the job of Development Communication comes in.
Through DevCom, secluded communities relative to the scope of information dissemination can now be reached. People of DevCom dedicate their time in spreading information to those who are usually the last to get them. In this case, breakthroughs of science and technology. They help the flow of significant information such as a newly discovered cure to what the less fortunate considered to be an incurable disease before. Another example would be informing them of the new ways to improve their livelihood through new technologies that are lucrative in the present market.
It is one thing to popularize the breakthroughs of science and technology among these people, and another to use these to improve their life situations. Breakthroughs may come and go. They may cost a fortune, but the value of what we DevCom people inculcate in their lives could only be measured through the heart.
“The basic building block of good communications is the feeling that every human being is unique and of value.”
In the year 1972 Nora C. Quebral , who also known as the “Mother of Development Communication turned a phrase “Development Communication” which she gave explanation that it is “the art and science of human communication linked to a society’s planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential”. (Khan, 2009)
Communication is meant for every individual on how we deal and interact with other people and also to every little thing that surrounds us and Development was driven by the process of mankind’s evolution and later it was driven by technological human progress.
What is the significance of development communication in popularizing breakthroughs in science and technology?
In our present time, we, people know that there is high existence of technology in any part of the world. Science and Technology are linked hand in hand, because science is the intellectual practice or what we called “knowledge” and technology is the medium used to apply our knowledge.
Science and Technology is almost part of our everyday life, even we do not always see it but wherever we go, whatever we do, we can’t deny that there is always Technology.
In this way, the significance of development communication which has various characteristics that also implies balance creativity with understanding and its various contributions as it helps developed the challenge of sustainable global development, especially when it comes into social media that contributes in popularizing breakthrough in science and technology through giving more information to broaden people’s knowledge on how much of a role does technology play in those meaningful address of different problems in our society.
Unless someone like you cares a whole awful lot, nothing is going to be better.
– Dr. Suess
Like Dr. Suess said we should care so that things will be better and we care because we love. Development communication is work of love through sharing of information and knowledge to fill the gap between information rich and poor by popularizing the breakthrough of latest innovation of science and technology.
Development Communication is a science of human communication which uses communication as an instrument of serving the need of the people to attain development through sharing and popularizing science and technology breakthrough. Development Communication is a science of human communication which uses communication as an instrument of serving the need of the people to attain development it changes the people and motivate them to be educated and inspire to have development. It change and motivate people’s attitude, values leading to development goal that brings a planned growth intended to promote human development reducing if not eradicating poverty, inequality and other social differences through popularizing breakthrough of science and technology.
Lack of information made people left ignorant of development that affects them and it cost a lot because of the big gap of information resources of people who are financially constrain and capable.
Development Communication is significant in understanding of people how science and technology affects the society. The issues that affect the way of life of the Community and it also break the wall of ignorance, oppression and poverty through sharing of information.
Development Communication brings a planned growth intended to promote human development reducing if not eradicating poverty, inequality and other social differences through popularizing breakthrough of science and technology people are informed about the concerns and priorities. If they are informed they will know how to react and know what to do to achieve collaboration and cooperation. Development communication inspires the people by mutually sharing their expertise and knowledge. It insists to the people that the development programs they must get involved with each other.