DevCom: Art and Science of Human Communication

“Caring about others, running the risk of feeling, and leaving an impact on people, brings happiness.”
-Harold Kushner
According to Nora Quebral, Devcom is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.
Development Communication as an art
DevCom requires creativity because you have to gain attraction and attention to your audience. It practices the creativeness of the field such as community organizing, reporting and a lot more which requires creativity, resourcefulness, skillfulness and a lot of ideas in human communication.
Development Communication as a science
It practices systematic application to processes, strategies and principle of communication to bring about positive social change by supporting sustainable change in development operations. It also aims to do this through engaging key stakeholders, inducing positive behavioral and social change, disseminating information and establishing conducive environments.
DevCom brings change to the society through the use of new technology and mass communications. The best example of social change devcom brings is the community organizing. It is where you go to communities, teach them how to be resourceful, skillful, creative, the strategies in life for a better living, and shared ideas in a devcom way and surely their lives will change. Not only their lives but also the community their living in and is their social behavior.
As Development Communicators, we are ready to face any challenges, whether it is easy or hard as long as we have trust and confidence and can give happiness to people. We are born to change and give care to the society into a much better place to live in.


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