Development Communication as define by Quebral is an art and science of human communication applied to the speedy transformation of a country ant the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfilment of the human potential.
Development communication as an art and science of human communication uses several communication media materials in communicating messages with other people. Practicing the art of human communication in doing challenging task in development requires a lot of creativity, as an art it entails designing and presentation of messages to the people.
Development and communication uses a scientific method to enrich research where theories and principles can be derived and can be applied in solving problems in our society today. It also applied systematic methods in making decisions and planning on how successfully we can deliver our communication towards others.
As an art and science of human communication, it also helps presenting messages towards other people where we can get the attention of our audience and they can be attract in reading our message. Through this we can easily motivate individuals or group of people to change their habits lifestyle, their way of thinking and their way of doing things. Furthermore, it also influences the thoughts and the behaviour of the individuals to improve their lives.
The art science help improved our human communication as well as help the public gain understanding of science so that the result of research conducted are used and appreciated by the people in the society. It is important that we have knowledge about science because it helps us to be more update in the new information and communication technology that could be used in solving problems in our society.