Development Communication: scientific and technological breakthroughs

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“The basic building block of good communications is the feeling that every human being is unique and of value.”

In the year 1972 Nora C. Quebral , who also known as the “Mother of Development Communication turned a phrase “Development Communication”  which she gave explanation that it is “the art and science of human communication linked to a society’s planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential”. (Khan, 2009)

Communication is meant for every individual on how we deal and interact with other people and also to every little thing that surrounds us and Development was driven by the process of mankind’s evolution and later it was driven by technological human progress.

What is the significance of development communication in popularizing breakthroughs in science and technology?

In our present time, we, people know that there is high existence of technology in any part of the world. Science and Technology are linked hand in hand, because science is the intellectual practice or what we called “knowledge” and technology is the medium used to apply our knowledge.

Science and Technology is almost part of our everyday life, even we do not always see it but wherever we go, whatever we do, we can’t deny that there is always Technology.

In this way, the significance of development communication which has various characteristics that also implies balance creativity with understanding and its various contributions as it helps developed the challenge of sustainable global development, especially when it comes into social media that contributes in popularizing breakthrough in science and technology through giving more information to broaden people’s knowledge on how much of a role does technology play in those meaningful address of different problems in our society. 

 

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