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DevCom as an art and science of human technology
Philippines belong to the third world country, thus, development communication is very important in this country in improving the lives of every individual. Since poverty is the number one problem of this country, research and applying the step by step process through the use of human technology is important.
According to Nora C. Quebral (1971) Development Communication is the art and science of human communication linked to a society’s planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential.
As an art, development communication must require creativity; it must be creative in different way to address different problems in the community. It must have to use different strategies or approach to catch the attention of its audience and in order to deliver the message correctly to the public since it covers a large number of audiences. Hence, handling of every situation in the community by Development Communicators is an art because they use different styles to communicate to people effectively.
As a science, Development Communication must be systematic because everything must be done on a step by step process in order to attain the goal. Since the number one problem that faces by development communicators nowadays, is how to solve poverty, science in indeed needed in this particular area. In addressing those problems, technology or different kinds of communication media or materials are very important. It can help for the speedy transformation of a country since everything can be access easily through the help of technology specifically, in social networking sites. Technology right now makes the life of every people easy. It can help to provide solution to every problem. With the human technology, everything is easy!