Development Communication was defined in 1971 by Dr. Nora C. Quebral (Mother of Development Communication) as the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.
How is DevCom as an Art and Science of Human Communication?
Development Communication as an art can be creativity used in communicating messages through communication media. With the communication media we can do challenging task in development that requires human communication. As Development Communicators we can have face-to face interaction with its simultaneous visual and aural capabilities and can create and maintain a communication network accessible to the people.
In today’s enlarged but connected and fast-changing environment, the science and technology aspect of DevCom assumes greater utility for the Development Communicator. DevCom is viewed and practiced that continues to change with the added knowledge and insights related to the process of development and of communication. As a major shift of communication-related to the technology of information and of communication which has revolutionized how information is exchanged even in developing societies. In doing so they would do well to remember that while information and communication technology has helped to redefine that environment, the new, web-based media are the latest communication tools, but are only tools nevertheless.
The transformation that somehow internalized what DevCom was all about given the totality of the experience and exposure to human conditions under varying circumstances. As an art and science, DevCom is now linked with modern technology. With those existing innovations DevCom is also attached to the transitioning of communities and consciously directed towards improving people’s lives.